CONCEPT
CLOTHING / HUMAN / STANDARD
ISSUE
What is wrong with existing fashion media?
THE FOCUS SHIFTS FROM OBJECT TO HUMAN
GOAL
to explore the boundary between normal and strange in clothing and to understand the role clothing plays in human self-expression.
NORMAL $\leftarrow$ $\rightarrow$ ABNORMAL
THEME
FASHION. SUBCULTURE. IDENTITY. CULTURE
POSITIONING
NOT «WHAT TO WEAR»
BUT «WHY IT IS WORN»
Unlike traditional fashion media, this project views clothing not merely as an aesthetic object, but as a form of communication and self-expression.
TARGET AUDIENCE
01
STYLISH OUTSIDERS
individuals with a distinct, unconventional style.02
SELF-EXPLORERS
young people experimenting with their appearance.03
OBSERVERS
people interested in why others look unusual.04
FASHION ENVIRONMENT
students, designers, stylists, photographers.
STUDENT NEEDS
COMPETITORS
