Longread translated automatically
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The anniversary edition of the «Luch» magazine, compiling the best texts from its 35 years of existence.

Context

«Luch» was founded in Izhevsk in 1991 by the Union of Writers of Udmurtia. Luch is a regional literary and artistic journal covering contemporary literature, culture, and art.The journal is not limited to poetry and short stories; it features prose, poetry, dramaturgy, criticism, and literary discussions.
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Our goal is to attract new readers to the magazine «Luch» through the design of the anniversary collection and a series of related printed materials.

Objectives

1. Develop the layout concept
2. Create a series of zines based on the project theme
3. Organize a book presentation at «Kuzebay»
4. Develop posters for «Kuzebay»
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The primary audience consists of individuals interested in books and culture but who have not yet read «Luch.» This includes visitors to «Kuzebay, ” students in creative and humanities disciplines, and readers of contemporary prose and poetry.

The Challenge

«Luch» is not read by the masses: it is known primarily to people who are already interested in local literature. A new reader may not know about the magazine or may not understand why they should open it.

The Solution

To bridge this gap. To make the collection noticeable, understandable, and appealing not only to the magazine’s regular readers.
Юбилейный выпуск журнала «Луч»: лучшее за 35 лет.
Project created at 16.10.2026