WHAT IF — Media about extreme activities and new experiences.
Media aims to inspire new experiences and help in choosing extreme activities. Guides to locations, activity selections, and participant stories allow you to find the right option based on interests, budget, and skill level.
Problem
Interest in extreme activities doesn’t always translate into a concrete plan. It’s difficult for people to choose an activity and determine if it aligns with their budget, skill level, and desired experience. Information for decision-making is scattered: costs and terms must be sought on organizers' websites, reviews—in feedback and social media—and preparation requirements must be clarified separately. Striking photos and videos generate interest, but they don’t provide a full picture of the experience, the limitations involved, or what is included in the price. Consequently, the search takes time, options are hard to compare, and the uncertainty causes people to postpone the desired experience.
Goal
The goal of WHAT IF is to help people navigate the diversity of extreme activities, consciously choose unusual ways to relax, and discover new sources of inspiration. The project combines inspiring stories with the practical information needed to move from mere interest to a concrete plan.
For each activity, the media platform reveals key questions: where to try it, how much participation costs, what is included in the price, what preparation is necessary, and what restrictions apply. Selections based on budget, season, and difficulty level help compare options, while reviews and instructor comments help users understand what the session is like and how to prepare.
Theme
Focus Area: active recreation and extreme sports.Niche Topic: selection and planning of extreme leisure activities—considering interests, budget, and skill level.WHAT IF explores activities on land, in water, and in the air: from rock climbing and wakeboarding to rope jumping and paragliding. The focus is on personal participation opportunities—where to try the activity, how it is conducted, what sensations to expect, and what needs to be known in advance.Main Publication Themes:
(1) Types of Activities: characteristics of the practice, differences between them, and participant requirements.(2) Locations and Conditions: venues, cost, seasonality, and available formats.(3) Preparation: necessary gear, restrictions, and safety considerations.(4) Personal Experience: participants' impressions and instructors' commentary.(5) Leisure Ideas: curated selections for weekends, trips, and outings with friends.