01 — WHAT I DO
Technology companies communicate across many formats at once.
My main focus is on
brand systems, guidelines and scalable communication
— from defining visual rules to applying them across different formats and teams.I also extend these systems intomotion, presentations, digital communication and web
when the project requires it.Brand systems → Communication → Motion → Digital
02 — WHAT I CAN SOLVE
01 / Scale an existing brand system
Adapt a visual language across digital, social media, presentations, campaigns and events without losing consistency.02 / Build communication systems
Create guidelines, templates and visual rules that can be used across teams and formats.03 / Bring identity into motion
Develop motion principles, animated assets and video communication based on an existing visual language.04 / Explore new production methods
Use 3D, AI and emerging tools when they make communication stronger, faster or more flexible.03 — HOW I WORK
Understand the system
Find the logic behind the visual language.Define the rules
Turn individual design decisions into reusable principles.Scale across formats
Adapt the system to different communication needs.Expand the toolkit
Use motion, 3D and new production methods when the project requires them.04 — CASES
01 /Work inside an existing system
Wallester
Wallester already had a developed visual identity.My role was to adapt the existing system across everyday communication while keeping the brand consistent.I worked across:
Digital · SMM · Web · Presentations · Events · MotionI created presentation materials, event graphics, storyboards and motion content based on the existing brand system.
1/5
02 / Structure a communication system
Cerca Trova
The brand was already working across digital, retail, email, events and print, but different teams needed clearer visual rules.I developed guidelines for:
Typography Color Logo usage Layouts and grids Image treatment AI-generated contentI also created reusable templates and materials for web, email, presentations and events.
1/7
03 / Build a visual system from scratch
Malevich Festival
The challenge was to create a contemporary visual language connected to Malevich without directly reproducing historical Suprematist aesthetics.I developed:
Identity Typography Navigation icons Image treatment Generative composition logicThe system was scaled across digital, outdoor advertising, navigation, event spaces and merchandise.
1/8
04 / Expand identity into motion and 3D
Photonika
Photonika is a technology-focused B2B brand.The task was to develop a more dynamic visual direction for digital communication and industry events.I created:
Digital assets SMM materials 3D elements Promo video Motion principles
1/5
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05 / Build identity across digital and physical space
KEO
The challenge was to create a contemporary visual identity for a Korean beauty brand entering the Russian market while keeping a connection to Korean beauty culture.I developed:
Logo Graphic system Iconography Social media templates Print materials Retail conceptThe identity was scaled across digital communication, packaging, print and the physical retail environment.
1/5
06 / Explore digital direction and new tools
Est Eden Gastro
The task was to define a contemporary digital direction for a Japanese fusion restaurant in Berlin and create a visual language that could work across web and branded content.I developed:
Website concept Page structure Visual direction Menu design AI-assisted video contentThe concept was developed as a flexible digital direction and then handed over for further UI development and final screen production.
1/3
05 — WHAT CONNECTS MY WORK
Different projects require different levels of involvement, but the logic stays the same:
Wallester — work inside the system Cerca Trova — structure the system Malevich — build the system Photonika — expand the system Est Eden — explore new tools KEO — extend identity into spaceAcross all of them, my role is to understand visual logic and make it work across more formats, teams and technologies.
06 — FINAL
I want to work in
technology-driven teams where communication design connects brand, product and technology.
I am especially interested in complex products and services that need to become clearer, more consistent and more visual.07 — CONTACT
