MEDIA GOAL
«Together» — a dating application designed to connect people based not only on physical appearance but also on compatibility in lifestyle, interests, and future plans. The app’s primary goal is to help users move beyond endlessly scrolling through profiles toward genuine shared experiences and connection through a common activity. The core idea is: «First, find something you want to do together, and then find the person you want to do it with.»
FUTURE MEDIA THEMES
SEGMENT: The application belongs to the online dating and social service segment.
NICHE TOPIC: Meeting through shared activities:
«I want to go to an exhibition»
«I’m looking for company at a concert»
«I want to watch a new movie together»
«I’m looking for someone to walk around the city with»
«I want to try a new cafe»
«I’m looking for a partner for a weekend trip»
The application matches people whose interests, available time, and preferred style of dating align.
Thus, the key differentiator of «Together» can be expressed in one phrase: it’s not just about finding a person—it’s about finding a reason to be together.
DIRECT COMPETITORS
To compare «Vmeshche» with direct competitors, five categories were selected:
Dating Mechanics
swiping, profiles, interest-based matching, activity-based matching.
Match Quality
how thoroughly interests, dating goals, lifestyle, and user preferences are considered.
Focus on Offline Meetings
whether the app helps transition from chatting to real-life shared activities.
Safety and Trust
profile verification, reporting, blocking, and protection against fakes and unwanted interactions.
Usability and Functionality
interface simplicity, filters, search, chat, activity creation, and additional features.
INDIRECT COMPETITORS
Meetup
This is not a classic dating application, but it helps people find each other through events and shared interests: sports, languages, travel, board games, technology, and so on. It is an indirect competitor because a user can solve the problem of finding new social connections without using a dating app. Its overlap with «Vmeste» is introductions through shared activities. The difference is that Meetup is more focused on groups and communities, while «Vmeste» focuses on one-on-one meetings and potential relationships.Instagram*
Instagram is not formally a dating service; however, people regularly meet through shared subscriptions, comments, geotags, events, and direct messages. A user can independently find someone with similar interests and start a conversation. It competes for attention and social connections, but Instagram does not provide a specialized mechanism for finding a suitable partner for shared leisure time.Telegram
Thematic chats, local communities, interest groups, and channels allow people to look for company for walks, events, travel, sports, and other activities. Therefore, Telegram partially solves the same problem as «Vmeste.» However, the search there is chaotic: there is no full-fledged matching, compatibility filters, or specialized dating system.- The Instagram social network is banned in the Russian Federation.
POTENTIAL COMPETITORS
Hinge
a potentially strong competitor because it focuses not on endless swiping, but on more mindful connections and relationships. It is close to the idea of «Vmestye» in the quality of its matching, but it is less tied to shared activities.
Boo
this application builds connections around personality, interests, and psychological compatibility. This is closer to your concept because the user chooses a person based on more than just photos. The competition is possible precisely for the audience that desires more meaningful encounters.
Meetup
formally, it is not a dating application, but it could become a competitor if it starts developing personal connections more actively. Its strength is the existing mechanics of shared events and interests—precisely the area upon which «Vmestye» is built.If we are talking about the most dangerous potential competition, it is Meetup: it is the easiest for it to add a personal matching function and approach the concept of «Vmestye.»
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PROMOTION CHANNELS
The primary distribution channel for the «Together» app should logically revolve around social media, short-form video content, and local offline activities. For such a service, it is crucial to market a specific scenario rather than the app itself as «just another dating app»: you find someone—you find an activity—you meet up.
Telegram
Especially useful for local promotion. You can create city-specific channels and communities: «Together | Riga, ” „Together | Moscow, ” „Together | St. Petersburg, ” etc. These spaces are used to publish events, weekend ideas, themed gatherings, and user activities.
The function is to build a community around the application and retain the audience.VK
Suitable for promotion through thematic communities, city-specific pages, university groups, and groups dedicated to concerts, travel, sports, and hobbies. Targeted advertising and native posts can be used.
The function is to attract users who already have defined interests and guide them directly to the corresponding application categories.Bloggers and Micro-influencers
The most appropriate partners will not be major celebrities, but rather local bloggers, students, lifestyle authors, writers focusing on relationships, events, and city life. A strong format is for a blogger to demonstrate a real-life scenario: creating an activity within the application and attending the meetup.
The function is to build trust and demonstrate the product in practice.Partnerships with Venues and Events
Cafes, cinemas, museums, escape rooms, festivals, sports clubs, and event organizers can become partners of „Together.“ For example: „Find someone to go to an exhibition with through „Together“ and receive a discount on two tickets.»
The function is to stimulate real-life meetups while simultaneously attracting a new audience through partners.
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TARGET AUDIENCE
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Unique Selling Proposition
1. Connection Through Shared Activities
The user isn’t just looking for a person—they’re looking for someone to attend a concert, visit an exhibition, take a walk, work out with, grab coffee with, or travel with. «First, a shared activity—then getting acquainted.»2. Seamless Transition from Online to In-Person Meetup
Instead of endless texting, the application helps users immediately match with someone based on mutual interests, availability, and preferred meeting format. «Less texting—more real-life encounters.»3. Matching Based on Interests and Plans, Not Just Appearance
A match is formed based on lifestyle, passions, dating goals, and desired activities. «Match not just by photo, but by how you want to spend your time.»MORE THAN AN INTRODUCTION