looking closer, thinking differently
Hi, I’m Vlada!I’m a graphic designer who loves typography, independent zines, and exploring unusual things in everyday life.I’m interested in art, culture, and the little details that people often overlook. I enjoy experimenting with type, layouts, and printed materials, finding unexpected connections, and turning them into visual ideas.I like creating projects that tell stories and combine different forms of design.
notes on my process
How I work on projects
01 / RESEARCHI learn about the project, look for references, and find interesting details.02 / IDEASI try different ideas, experiment with typography and graphics, and choose what works best.03 / DESIGNI develop the idea and create the final design, paying attention to details.
case 1
IZVOR
CONTEXT AND OBJECTIVEIZVOR is a Russian clothing brand inspired by the history, traditions, and beliefs of Ancient Rus. Its goal is to introduce young people to Russian cultural heritage through modern clothing.CONCEPTThe concept is based on a natural spring, where water comes to the surface. In the same way, IZVOR brings old traditions into modern life.
APPLICATION AND RESULTThe result is a visual identity that reflects the brand’s cultural roots and connects Russian traditions with modern fashion.
case 2
VASILIY FADEEV
CONTEXT AND OBJECTIVEVasiliy Fadeev is a wood artist from Orlovka. He creates sculptures, tableware, and interior objects, working with natural wood textures and handmade forms.The goal was to create a visual identity that connects his work, creative process, and personality.CONCEPTThe concept is based on getting to know the artist through small details. A white frame highlights different parts of his world, helping the viewer gradually discover his work and personality.
APPLICATION AND RESULTThe result is a visual identity that reflects Vasiliy’s approach to wood and brings his work together across digital and printed materials.
case 3
СILH CAMPAIGN
CONTEXT AND OBJECTIVEThe project is a zine for the artist’s new clothing collection, «Day and Sound.» The collection explores how sound can be transformed into images, textures, and clothing.CONCEPTThe concept is based on freeze frames. White text blocks create pauses between images, while the pictures form a sequence of scenes.
APPLICATION AND RESULTThe result is a printed zine that unfolds gradually. Each folded section works as a separate frame, creating one visual story.
case 4
OTPECHATKI
CONTEXT AND OBJECTIVEOtpechatki is a media bureau that explores Kamchatka through different perspectives. The goal was to create a visual identity that shows the connection between people, memories, and the environment.CONCEPTThe concept is based on looking at familiar things from a different perspective. Text, images, and small details connect to each other, creating new meanings.
