Anonymization as a means of expressing individuality. We intentionally obscure the person’s face to make the jewelry the main character. Now, the piece itself tells the story of its owner’s character and personality.
postcard idea
The lenticular postcard conveys the idea of anonymization through the switching of two frames. As the viewing angle changes, the model’s perspective shifts—the position of the head and the jewelry changes, but the eyes remain hidden by hair. Thus, the jewelry consistently remains the main subject, despite the image change.
Effect: Frame switching
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