Concept
The «Unfold» project is dedicated to self-discovery, accepting one’s individuality, and the courage to express oneself. The unfolding of a flower serves as a metaphor for inner transformation: moving from a state of closedness and the desire to hide to the freedom of being authentically oneself. The core idea is not to strive for an ideal, but rather to embrace one’s uniqueness and allow the world to see the true self.
Visual
A postcard featuring a surreal image of a flower concealing a human face within it. When the postcard is tilted, the image transforms: closed petals open completely, fully revealing the face. The contrasting color palette and expressive painting style emphasize the transition from concealment to self-expression.
To achieve this, a two-frame change effect was chosen.
