Project Concept

Creation of a promotional trailer and visual identity for an original indie game.

Voyage Pathologique is a surreal action-adventure set about Lea, a tourist who came to Paris seeking the good life and ended up in a cheap cabaret wrestling venue. By day, the girl fights for the tourists; by night—for real.

The game is currently in the concept stage. We need to create a recognizable brand image and a trailer that will make it stand out among thousands of indie releases and compel the viewer to want to learn more.

Target Audience

Young people aged 18–30 who appreciate auteur indie games, unconventional visual culture, and witty humor. They discover games through Steam, YouTube, TikTok, and VK. Such an audience might become interested in a game because of a single striking visual that they want to share with a friend.

Competitors

Genre and visual analogues include killer7, No More Heroes, Paradise Killer, and Sorry We’re Closed. Their promotion sells complex plots, horror, or action.

Voyage Pathologique’s main advantage is the combination of fashion, grotesque comedy, and choreographed battles. The promotion is built around absurd scenes that are immediately understandable within five seconds.

Brand Platform

Positioning A tourist nightmare disguised as a dream vacation
Character Glamorous, rebellious, absurd, audacious
Tone of voice Fake travel advertising with the brazenness of a wrestling show

Future Project Deliverables

1 60–75 Second Promotional Trailer and its Vertical Versions for Social Media
2 Visual Identity: Logo, Typography, Color Palette, Graphic Elements
3 Poster and Key Visual Assets
4 Covers and Banners for the Steam Game Page
5 Social Media Posts

Resources

Implementation will require Blender, After Effects, Photoshop, and either DaVinci Resolve or Premiere Pro, Unreal Engine, licensed music or a composer, a sound designer, and a voiceover artist.

The production timeline is 7 months, from October to April.

To launch the game, a development team, a Steam page (a fee of 100 $), and securing a publisher or grant for the prototype are necessary.

Result

The trailer and visual identity will coalesce the game’s image into a unified system, making it instantly recognizable from the first frame. They will form the foundation for the Steam page, wishlisting collection, and the search for a team and publisher.