TOASTER — a brand of personalized items to start the day, dedicated to the culture of the unhurried morning. The project encourages paying attention to simple morning rituals and integrating them into personal space. A home mug or thermal tumbler becomes an everyday object where functionality meets individual choice and the pleasure of the familiar.
concept
Slow Morning Lovers — about people who hold onto simple morning rituals. The visual composition transforms a typical breakfast into a self-contained image: a red background, a blue plate, a plaid napkin, and a cup of coffee assemble into a decorative scene on the border between everyday illustration and advertising poster.
tapestry concept
The tapestry draws upon the aesthetics of 20th-century American magazine illustration, advertising visuals, and idealized breakfast imagery. Coffee and toast—a profoundly simple composition—references the visual language of mass culture, where even mundane activities acquired expressive quality and became part of a defined lifestyle.
Tapestry size: 123 × 142 cm
The tapestry continues the TOASTER philosophy: mornings don’t have to be optimized to be valuable. Sometimes, a cup of your favorite drink, a toast, and a few minutes that belong only to you are enough.
