MelaMela

Gluten

MelaMela— a chain of bakeries that unites the baking traditions of the peoples of Russia. The project is founded on the idea of a modern fair: a place where different cultures meet, and getting to know them begins with fresh pastries.The name MelaMela is derived from a word that translates from Hindi to «fair, ” „festival, ” or „folk celebration.“The repetition of the word emphasizes the atmosphere of a fair—many stalls, counters, and diverse goods that create a vibrant, rhythmic composition.

Create a GIF animation of the MelaMela logo where the logo sequentially changes color: pink F9B9CB, olive E943C, brown 370804, light blue 9BB3E5, and ochre CFB25F. Each color should remain for approximately 0.7 seconds, and the transitions between them must be abrupt, without any smooth effects. The logo itself must remain stationary; its shape and size should not change. Keep the background white, and make the animation loop indefinitely.

Recoleta Alt Black — a soft, substantial serif for logos and major headings.
Inter — a neutral grotesque font for descriptions, price tags, and technical information.
Times New Roman Bold Italic — a high-contrast italic serif for brand phrases and slogans set in all caps.

1. Create a realistic mockup of paper cups for a bakery. Use two pattern variations: blue 9BB3E5 with green 7E943C, and pink F9B9CB with ochre CFB25F. Let large, rounded shapes intersect and overlap chaotically, similar to previous mockups. On each cup, place a white rectangle with my dark brown logo, keeping it completely unchanged. Turn the cups upside down and arrange them in a small pyramid. Add a person’s hands to the frame, placing another cup on top. Use warm, natural lighting, beautiful shadows, and a realistic paper texture. Aspect ratio 16:9.2. Now, create a mockup of paper bags for the bakery. Use the signature pattern featuring large, semi-transparent rounded shapes in pink F9B9CB, ochre CFB25F, and green 7E943C. Centered on each bag, place a white rectangle with my dark brown logo, without altering its shape or proportions. Make the bags rectangular. Arrange several bags so that one is in the foreground and the others are in the background. Set the background with soft studio lighting. The goal is to achieve the most realistic product photography possible. Aspect ratio 16:9.

1. Create an experimental layout for my signature baking fair. Place large, round shapes in the background—let them intersect haphazardly, overlap one another, and extend beyond the edges. Make them semi-transparent. Use only two brand colors and white: F9B9CB, 7E943C, 370804, 9BB3E5, CFB25F.
   Center a white rectangle without rounded corners or shadows to overlay the pattern. Place my logo in the middle, without altering it in any way. Above it, write «BAKING FAIR, ” and below it, „BAKING TRADITIONS OF THE PEOPLES OF RUSSIA.“ Format the text in uppercase italics, using the same font size and the color of the logo. Center everything and ensure there is ample white space. I want the background to feel chaotic, while the central composition remains calm.2. Create a realistic mockup of a street poster for the MelaMela bakery. Place it in a black metal frame on the facade of an old building in St. Petersburg. Use large, semi-transparent circular shapes in pink, ochre, and green as the poster’s background, allowing them to intersect haphazardly. In the center, add a white rectangle containing my dark brown logo, keeping it exactly as is. Above the logo, write „BAKING FAIR, ” and below it, „BAKING TRADITIONS OF THE PEOPLES OF RUSSIA.“ Also, include some small typography, such as a small address and website. Show the poster in an urban setting. The photo should look natural. Aspect ratio 16:9.

1. Create a realistic mockup of bakery packaging. I want to show a slightly open rectangular box containing four quail eggs filled with mushroom stuffing. Add a pattern to the box made of large, semi-transparent, chaotic circular shapes in the colors blue (#9BB3E5) and green (#7E943C). These shapes should overlap and intersect randomly. In the center of the lid, place a white rectangle featuring my logo in the same green color. Position the box diagonally on a light surface and add some crumpled wrapping paper nearby. Use natural lighting, beautiful shadows, and maximally realistic textures. Format 16:9.

2. Now, create a closed box with the same design, but change the pattern colors to pink (#F9B9CB) and ochre (#CFB25F). The shapes must overlap chaotically and extend beyond the edges of the box (as in the previous generations). Keep a white rectangle with my dark brown logo in the center of the lid. Place the box on a metal shelf in a bakery, and on top, place a baking sheet with fresh, traditional pastries. I want the shot to look natural, like a real product photoshoot. Format 16:9.

Create mockups of three MelaMela paper packages featuring a flip-top closure. Each package should display a prominent, semi-transparent pattern composed of rounded shapes. Colors: blue with olive green, pink with burgundy, and ochre with brown. A small white MelaMela logo sticker should be placed on the flap. Arrange the packages overlapping each other at various angles. The perspective should be from above, against a transparent background, with a realistic paper texture and soft shadows.

For the first image, please show a promotional stand for a bakery. A close-up shot of the bottom section of the structure standing on asphalt is required. On the poster, use the brand’s signature pattern of large, semi-transparent circular shapes in the brand colors. Place a white rectangle with the MelaMela logo in the center. The shot itself must look extremely realistic. You can also add reflections on the asphalt surface.For the second image, please display a set of branded menus spread out on a metallic surface. Create several cards in different color combinations, but within the same design system. On each card, include the MelaMela logo at the top, and below it, a white rectangle containing the section title and a list of items. For example: «BAKERY GOODS, ” „SWEETS, ” „DRINKS.“ The text must be neat and legible. You could add a hand holding one of the cards to make the shot feel more dynamic.Create both images using the same brand aesthetic—with realistic materials, soft lighting, and without any unnecessary artificiality.