Concept
The Press Nest— a convenient organizer with multi-level compartments for storing documents, notes, and stationery. The project is inspired by the game «Filter Feathered, ” in which a reporter parrot sorts news daily and decides which information to bring to the public and which to conceal.
Connection to Play
In Filter Feathered, we manage a reporter parrot. Every day, it receives news and decides whether to tell the whole truth, risking its job, or to lie to please the government.The organizer’s design is inspired by the parrot’s workspace. Its compartments resemble a system for storing editorial materials, documents, and newspapers.
Target Audience
Anna, a 20-year-old journalism student. She always strives to make her workspace cozy and functional. She uses an organizer to store stationery, notebooks, and important notes.
Consumer Pain Point: Anna struggles to keep her desk tidy because of the sheer volume of small items. She is looking for a product that will help organize her varied space.
The Press Nest is easy to use
