Concept
A deck of playing cards that ironically reinterprets the aesthetics of 2000s nightlife and glamour. It is a visual game of «insiders» and «outsiders,» where traditional suits are replaced with the attributes of that era. From the lower cards (the ritual of entering a club) to the higher ones (archetypes of social chronicles), the deck tells the story of the party scene.
The deck is built on the principle of the «Ritual of Entry and Party Hierarchy”—from the first steps on the street to the status of the main party guest.
Numerical Maps (The Socialite’s Path):6 — Security Guard’s Radio. The beginning of the journey. Stern facial recognition, a glimpse through a crack, a red cord. You are still «outside.»
7 — Nokia Seat. The coveted SMS invitation. A step toward becoming «one of us.»
8 — Coat on the Rack. The cloakroom. Fur and leopard print set aside in anticipation of a glamorous evening.
9 — Bar Counter. Cocktails, lighters, social chatter. You are already inside and acclimated.
10 — Disco Ball. The dance floor. Energy, lasers, music—the peak of the party.
Character Cards (Archetypes of Social Chronicle):Jack — «The Street Thug.» A representative of the neighborhood who has broken into high society. Tracksuit (Olympics jacket), sunflower seeds, and a massive gold chain over a T-shirt.
Queen — «The Luxurious Woman.» A socialite from the 2000s. Huge glasses, fur, rhinestone jewelry, perfect manicure, and a baguette clutch tucked under her arm.
King — «The Oligarch.» The master of his own world. An expensive suit, massive wrist watch, a relaxed posture, and a bottle of premium champagne.
Ace — «The Stage Star.» Absolute glamorous kitsch. A feather boa, a total leopard print, sequins, and sunglasses worn at night. The apex of the social pyramid.
Stages of Production
01/ Sketch development and vector illustration of all 36 cards (including the back design).02/ Preparation of print-ready layouts, accounting for bleeds and trim lines.03/ Test printing and material selection to achieve a «premium» sheen effect.04/ Printing the final run and applying metallic foil.05/ Die-cutting the cards and packaging them in the branded box.
Parameters
01/ Material: Thick cardboard (cellulosic or coated) with matte lamination for abrasion resistance.02/ Shape: Classic rectangle with rounded corners.03/ Surface: Matte base with metallic embossing.04/ Size: Standard poker size (63×88 mm).05/ Run: Small (50–100 copies).
Production Technology
01/ Printing: Digital printing (CMYK) for reproducing complex gradients and fine details.02/ Special Effects: Hot foil stamping.03/ Post-production: Die-cutting cards on a plotter or press, sorting, and packaging in a cardboard box.
