Media Concept
Title: «Stable Income»
Slogan: Finances for those with fluctuating income
Mission: To help freelancers, self-employed individuals, and remote employees transform «jumpy» income into stable capital and reduce financial anxiety.
Format:
Core: Telegram channel — posts, polls, case studies, templates.
Satellites: YouTube Shorts (traffic), VK (duplicates + articles), Zen (long-form content), Yandex Music (podcast «Money for Peace of Mind»).
Niche Topic: personal finance management with unstable income — taxes, budgeting, emergency savings, investing, money psychology.
Audience:
Beginner Freelancer — less than 1 year experience, income up to 50,000 ₽, high anxiety.
Remote Employee — IT/Marketing, 100,000–200,000 ₽, interested in investing.
Professional Freelancer — 200,000 ₽+, tax optimization, retirement planning.
Young Remote Family — mortgages, children, budget planning.
Unique Value Proposition (UVP):
For those with an unstable income.
Psychology meets data.
Ready-to-use tools (templates, calendars, scripts).
Tone of voice: friendly yet expert; calm and non-intimidating; concrete and data-driven.
Data Sources for Media
External Sources
Data Schema
Overall Pipeline Scheme: [Collection] → [Validation] → [Enrichment] → [Storage] → [Generation] → [Publication] → [Feedback]
M+H M+H M+H M M+H M+H M+H
Legend:
M — machine processing (automated)
H — human processing (manual)
M+H — hybrid (automated + human review)
Phase Breakdown
Guidelines for Automated Services
Final Diagram
