«Look at that!» — media about visual culture for those who professionally or constantly work with visuals.
The project gathers design, art, photography, fashion, books, cinema, exhibitions, visual archives, and daily observations within a single informational space.
The media’s primary objective is to help the reader navigate this field—to discover interesting objects, understand their context, and see the connections that allow one to move from one finding to the next.
To help people working with visual media navigate contemporary visual culture and discover new points of interest within it.
«Oh, look!» compiles design, art, photography, fashion, books, exhibitions, visual archives, and everyday observations into a single informational space.
The platform shortens the time spent on independent searching and transforms disparate discoveries into a map of visual culture—a pathway that allows you to move forward from one project to another author, era, event, book, or visual phenomenon.
SEGMENT
Cultural and Design Media.
The project operates at the intersection of media concerning design, art, visual culture, and cultural leisure.
NARROW FOCUS
Navigation through visual culture for those who work professionally or constantly with visuals.
The focus is not on a single discipline, but on what currently shapes the visual environment around the creative individual: design projects, exhibitions, books, photography, fashion, film, archives, objects, visual trends, and new artists.
CORE MEDIA PRINCIPLE
Don’t just display interesting individual objects; instead, contextualize them and create connections between them.
A single contemporary project might lead to 1980s Japanese packaging, a techno festival poster, an art archive, or a website interface—if a meaningful or visual link exists between them.
Target Audience — The target audience consists of individuals whose visual culture is connected to their work, studies, or ongoing creative practice. Segmentation is built not on age or income, but on the context in which the media will be used and the problem the person intends to solve.
Content is built around four simple actions:VIEW
Projects, identities, books, photography, objects, archives, and other visual discoveries.GO
Exhibitions, festivals, lectures, markets, workshops, and other events that may interest someone working with visuals.DISCOVER
Books, films, magazines, websites, essays, archives, and other resources for further investigation.NOTICE
Non-obvious connections between objects from different eras and disciplines.This establishes the core logic of the project:
FIND → NOTICE → CONNECT → PROCEED
OH, LOOK!
A brief visual discovery: a project, object, book, photograph, identity, or artist you want to return to.CONNECTED
A signature media format. Several objects from different fields are woven into a single visual narrative.
For example: what do 1980s Japanese packaging, a techno festival poster, and a contemporary interface have in common?WHERE TO GO
An editorial guide to exhibitions, festivals, lectures, and workshops. Not just a list of events, but a concise answer: why someone working with visuals should attend, and what they should pay attention to.WHERE TO LOOK NEXT
A book, film, archive, website, essay, or artist that continues the theme of the previous piece.BEFORE IT BECAME A TREND
A contemporary visual phenomenon and its unexpected precursors.
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