A contemporary art festival where the younger generation explores the roots of Russian culture through the relationship between humanity and nature to discover their own mode of expression. The project encompasses the festival’s visual system, giving the event a recognizable identity across all touchpoints—from the website and social media to wayfinding, merchandise, and physical space.

Landscape, climate, and natural conditions influenced people’s lifestyles, thought patterns, and beliefs, determining available materials and methods of interacting with the surrounding world.

Striving to understand nature and find their place within it, humans created imagery, objects, customs, and traditions, which together formed the regional cultures of Russia.

We talk about serious subjects without taking ourselves too seriously—asking questions, challenging stereotypes, and playfully provoking the viewer.