Original size 1400x900
Original size 1400x901
Connection to CityDrive
The signature «Spark» was reinterpreted: it remained on the wheel, but took on a more jagged shape with sharp edges. The color palette remained recognizable, yet became more acidic. The contrast between electric violet and acid lime is a daring response to city traffic and a way to stand out from the crowd.
Original size 1400x901
Original size 1400x901
Visual System
The core of the identity lies in formative design elements: torn shapes and dynamic graphic accents. This approach creates a sense of flight and freedom. The body wrap is rendered as abstract «flashes, ” which emphasize aerodynamics and set a bold tone for communication with a young audience.
Original size 1400x901
Original size 1400x901
Original size 1400x901
Original size 1400x901
Original size 1400x901
