Concept
The core concept is built around the image of a falling star—a symbol of dreams, energy, and new opportunities.These stars form a meteor shower, referencing that universal moment when one can make a wish.«Cityk» becomes more than just a car-sharing service; it’s a tool for manifesting desires. It helps transform spontaneous ideas and dreams into real-life events.
The «Sitik» logo is stylized as a holographic sticker. A shimmering texture, vibrant accents, and stars form a expressive, energetic brand image.
The star becomes a key graphic element of the identity. It symbolizes individuality, brilliance, and movement toward a dream.
The stars are combined into dynamic compositions resembling a meteor shower, forming a recognizable visual language.
The visual language draws inspiration from street culture, graffiti, and the aesthetics of Need for Speed Unbound.The deliberately raw graphics, contrasting colors, bold compositions, and dynamic elements create a daring, emotive brand character.The identity intentionally transcends conventional car-sharing aesthetics. Its purpose is to capture attention, stand out within the urban environment, and inspire a desire to belong to this culture.
Cars become the physical manifestation of a meteor shower. Stars, dynamic lines, and vibrant graphics create a sense of movement and energy even when the car is stationary. Each vehicle is not just transportation—it is a piece of the visual world of «Citica,» which makes the city brighter and turns a routine drive into a small adventure.
CITIC FULFILLS DESIRESThe core idea of the communication is the ability to bring your desires to life here and now.«Citic» grants the freedom to act spontaneously: head downtown at night, meet friends, or simply go wherever you’ve long wished to go.CHASE YOUR DREAM AT CITICThe slogan unites the concepts of movement, freedom of choice, and the pursuit of dreams.
The updated interface maintains the brand’s visual concept, making the interaction with cars more emotional.Instead of the usual white-background cards displaying the price, we propose focusing on the cars themselves—their design, character, and technical specifications.A car is perceived not just as a mode of transport, but as an object of desire.
«Your Dream is Near» — a communication concept on a map that allows users to find the car they’ve long wanted to drive.
Car classes receive a more distinct visual separation, helping the user navigate the selection process more quickly.
This transforms the application from merely a rental service into an extension of the brand’s emotional experience.
