Cover Design Challenge: Establish the topic and direction of conversation through value and outcome.
Formulate the theme around the value or result for the audience, rather than the product name.
The cover must answer the question: «Why should I listen further?»
If all other slides were removed, this screen should convey the benefit of the discussion.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and significant.
Use facts, environmental shifts, risks, or opportunities to create motivation for action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain this in simple terms, avoiding excessive detail or jargon.
Provide a comprehensive overview: what exactly is being offered and what it consists of.
After this section, the viewer should be able to concisely summarize the core of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Outline the solution into clear steps and application stages.
Show the path from start to result in a logical sequence.
The more transparent the process, the lower the barrier to decision-making.
Step 5. What’s Next
Переведите интерес в конкретное действие и понятный формат продолжения
Formulate precisely how the audience can continue working after the presentation.
Remove ambiguity—show the steps, format, and entry point.
The person must understand what to do next and how accessible it is to them.
