Cover Design Brief: Establish the theme and conversational direction through value and outcome.
Formulate the topic around the value or the result for the audience, not the product name.
The cover must answer the question: «Why should I keep listening?»
If all other slides were removed, this screen alone should convey the benefit of the conversation.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and significant.
Use facts, environmental changes, risks, or opportunities to create a motivation for action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain it in simple language, without overwhelming details or jargon.
Provide a holistic overview: exactly what is being offered and what it consists of.
After this section, the viewer should be able to briefly summarize the essence of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Break down the solution into clear, actionable steps and stages of application.
Show the path from start to finish in a logical sequence.
The clearer the process, the lower the barrier to decision-making.
Step 5. What’s Next
Переведите интерес в конкретное действие и понятный формат продолжения
Formulate exactly how the audience can continue their work after the presentation.
Remove ambiguity—show the steps, the format, and the entry point.
The person must understand what to do next and how accessible it is to them.
Step 6. Final
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value proposition in a short, memorable statement.
Connect the final screen back to the original motivation from the «Why» section.
The final screen must retain meaning and gently guide the user toward continuing the contact.
