The «Hug Me» project proposes a new packaging design for baby puree. The main feature here is a removable cardboard sleeve that transforms a standard glass jar into a woodland animal. The cardboard paws appear to embrace the jar, and the label, illustrated with fruits or vegetables, is shaped like a baby’s drool.
This packaging is designed for parents of babies aged six months to three years. Its unique shape stands out effectively on store shelves. The characters themselves look friendly, and the cardboard sleeve can be removed and given to the child for play because it maintains its shape and is eco-friendly.
The design of the label and the sleeve works as a cohesive unit. This construction can be easily adapted for new flavors simply by adding other animals to the line. The logo also references the theme of hugging through its silhouettes. Ultimately, a simple jar of food becomes a small toy for the child, making the feeding process easier and more enjoyable.
