Original size 1100x1600

RELICT. AI BRANDING

PROTECT STATUS: not protected
Longread translated automatically
The project is taking part in the competition

In the original concept, Ekaterina goes into exile following her husband. Her former life comes to an end, but she tries to take the dresses with her—symbols of lost status, the past, and her former identity. All that remains of the dresses is the petticoat, the structure that once gave them shape. The object loses its original function but continues to exist as a trace of a former life.

In the new concept, we shift the focus from historical tragedy to the nature of memory itself. What remains of our previous life when it concludes?

The past cannot be returned, but its material traces can be preserved.

From this came the brand Relict, whose essence is to help people preserve fragments of their own history.

The color palette is built from the aspiration to merge archival delicacy with the cool preservation of artifacts from the past in a museum setting.

big
Original size 1672x941
big
Original size 1672x941
Original size 1672x940
Original size 1672x941
Original size 1672x941
Original size 1672x940
Original size 1672x940
Original size 1448x1086
RELICT. AI BRANDING
Project created at 25.10.2026