CONCEPT
My initial project was a nightlight for the «FÅNTAN» brand—a music academy for conductors of dancing/singing fountains.
VISUAL CONTENT
For the identity project, a pattern generator was created, allowing users to design a unique brand style element.
5 case studies for the music school’s services
The brand’s merchandise—hoodies, notebooks, and minimalist nightlights—also reveals the identity.
Using neural networks, the space itself—the FÅNTAN musical school—was created.
TECHNICAL SECTION
The following neural networks were used: Chat GPT — for prompts, identity generation (logo, font, and pattern) based on the brand pyramid, and for integrating mockups with the established identity. Claude.ai — for creating the pattern generator used in the mockups, as well as for developing the brand pyramid and copywriting for product case studies. Recraft.ai — for generating images, mockups, and interior designs.
Workflow:
- Creating a brand pyramid using cord, leveraging the initial project presentation and lectures on branding with a partner.
- Chat GPT, analyzing the brand platform, generates the visual identity.
- Claude then creates both the copywriting and the pattern generator.
- Prompts for image generation are created via Chat GPT: mockups, key visuals, and interiors.
- Images are generated in Recraft.ai.
- Chat GPT combines the image from Recraft.ai (the mockup) with the visual identity using universal prompts; it then generates a banner and inserts it with the copywriting into the key visual images.
