The foundation for this startup is my previous cyberpunk game project, which is set in a world where a glitch in the biometric system led to a rebellion of all technology against humanity.Based on the game’s visual style and environment, a concept for a cyberpunk bar was developed, located on one of the city’s streets. The design incorporates industrial architecture, a dark atmosphere, red neon lighting, and futuristic technology. As part of the startup, I have created the venue’s identity, a line of signature cocktails, merchandise, and promotional materials, all held to a unified style drawn from the game’s world.
New Concept and Approach
Bar Concept
A cyberpunk bar located on a street in a high-tech city that has survived a machine uprising. The establishment serves as a unique refuge for local inhabitants—a place to momentarily escape the surrounding chaos.The core of the concept is built upon industrial aesthetics, an underground atmosphere, and futuristic technology. The bar’s main feature is a line of signature cocktails with unconventional presentations, inspired by technology, electronic glitches, and the urban environment.Visual Approach
The bar’s design continues the style of the original video game project. The foundation is a dark color palette, graphite and metallic surfaces, red-orange neon lighting, holographic elements, and rough industrial forms.The visual system is built on the contrast between a grim environment and bright accents. Each drink possesses its own character, color, and visual effects, while maintaining the brand’s overall aesthetic.The identity, packaging, merchandise, and promotional materials are developed as a unified system, organically integrated into the world of the original game.Identity
Logo
Concept
The logo reflects the idea of hijacking system control and escaping machine domination. Its geometric and aggressive form symbolizes technologicality, glitches, and the venue’s underground atmosphere.
Sharp lines, breaks, and glitch effects convey a sense of digital interference and systemic instability. The central symbol refers to the breakdown of control and resistance to technology, while the saturated red color emphasizes the brand’s danger and rebellious nature.
Color Palette and Typography
Products
Prompt:
Generate a beautiful composition of futuristic cocktails and snacks in a cyberpunk bar. Place several different drinks on a dark table: a purple cocktail with ice, a bright green cocktail with small laboratory bottles, a silver cocktail in an unusual glass, and a red cocktail. Add a metallic tray with various small canapés. Arrange everything naturally, as in a professional food photograph. Use dark materials, realistic reflections, and red neon lighting. Make the composition interesting and cinematic. No text or logos.
Cocktails
Doping
Prompt:
Generate a realistic photo of a purple cocktail for a cyberpunk bar. The drink is in a short, wide glass with ice, dried orange, and small purple flowers. The liquid is bright purple with pink reflections. Place the glass on a dark bar counter with red neon lights in the background. Make the lighting cinematic and the cocktail detailed and beautiful. The background should be slightly blurred. No text or logos.
System Error
Prompt:
Generate a realistic photo of a red cyberpunk cocktail called System Error. Use an unusual short glass with sharp geometric shapes. The drink is dark red with large ice cubes, a dark cherry, and a red sugar decoration resembling shattered glass. Place it on a black bar counter illuminated by red neon lighting against a dark industrial background. Ensure the glass looks intriguing and the lighting is dramatic. No text or logos.
Overdose
Prompt:
Generate a realistic photo of a futuristic green cocktail called Overdose. The drink is bright neon green, served in an unusual laboratory-style glass with a metal frame. Add ice, bubbles, and some green foam on top. Place a few small glass bottles containing green and yellow liquids next to it, reminiscent of a chemical laboratory setup. The cocktail rests on a dark bar counter with red neon lighting in the background. Make it look realistic and visually compelling. No text or logos.
Chromium
Prompt:
Generate a realistic photo of a silver cocktail in a cyberpunk bar. Use an unusual martini glass with sharp geometric edges and a thin, futuristic stem. The liquid should be metallic silver with a soft shimmer. Decorate only the rim of the glass with silver and dark sugar crystals. Do not put any ice, fruit, or decorations inside the drink. Place it on a dark marble bar counter with red neon lights in the background. Make the lighting cinematic and focus on the glass. No text or logos.
Snacks
Microcircuits
Prompt:
Generate a realistic photo of futuristic canapés for a cyberpunk bar. Create a set of different small sandwiches and snacks featuring unusual shapes and vibrant ingredients. Use dark bread, cheese, meat, vegetables, seafood, sauces, and small garnishes. Arrange them attractively on a dark metallic tray resting on a black bar counter. The background should be a dark cyberpunk bar illuminated by red neon lighting. Make the food appear appetizing, highly detailed, and realistic. No text or logos.
Key Concepts
