From anti-guidebook to urban brand
Evolving from an anti-guidebook designed to explore local hidden alleys, the brand transforms into an independent, global urban project that unites atmosphere, photography, editorial aesthetic, and fashion.
Identity
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OFFMAPS — a minimalist urban identity with the aesthetic of an independent magazine. Muted tones, elegant serif typography, atmospheric photographs of a rainy city, and concise graphics. The mood is urbanism and melancholy.
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Promotional Materials
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Appendix
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Space — Office
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Merchandising
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Prompts
Tools:
