РЕ’Брянск: контент-план
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1. Media Concept
«ReBryansk» is a local Telegram media outlet whose goal is to connect residents of Bryansk willing to improve the urban environment with individuals and organizations needing assistance in realizing city initiatives.
The media platform facilitates the search for volunteers, the exchange of skills and resources, the organization of volunteer events, and collaboration with local businesses.
The main objective of the project is to make participation in improving the city accessible to everyone—from one-time assistance with cleanups to applying professional skills in urban projects.
2. Thematic Plan by Month
In six months of running the Telegram channel, it is necessary to effectively transform the media from a source of information about the urban environment into a platform that helps residents unite and implement specific initiatives.
Month 1. Getting to Know RE’Bryansk
Goal: To explain the concept and attract the first followers.
— What is RE’Bryansk and why does the city need such a medium.
— How every resident can contribute to the city.
— Survey: What changes would residents like to see in their neighborhood.
— Introduction to the team and project principles.
— Gathering initial suggestions from the audience.
Monthly Result: The first followers and a list of issues that concern residents.
Month 2. People and Skills
Goal: To demonstrate the value inherent in everyone.
— Stories of people who change their city with their own hands. — «Skill Spotlight» segment: featuring masters, photographers, designers, and organizers. — A guide for those who have never participated in volunteer work. — Cards detailing simple ways to help. — Collection of applications from those interested in participating in initiatives.
Monthly Outcome: A database of potential participants with diverse skills.
Month 3: Urban Challenges
Goal: To transition from conversation to concrete initiatives.
— The «We Need Help» segment: publishing tasks that require assistants. — Reviewing small changes that can be implemented in a courtyard or public space. — Sourcing materials and tools for specific projects. — Discussing how to coordinate work with relevant organizations. — First collaborative events—if prepared initiatives are available.
Monthly Outcome: The formation of initial teams and tasks with clearly defined participation requirements.
Month 4. Mobilizing Resources
Goal: To attract partners and expand project capabilities
— Connecting with local workshops, businesses, and community organizations.
— Requests for materials, tools, and expert assistance.
— Stories of collaboration between residents and organizations.
— Explaining how businesses can support city initiatives.
— Curating current needs that require resources.
Month’s outcome: Establishing initial partnerships and securing resource support for initiatives.
Month 5. The City Changes
Goal: To demonstrate the impact of collaborative efforts.
— Project stories in a «before and after» format. — Reports and photo documentation from organized events. — Interviews with participants: what was achieved and what they learned. — A compilation of shared accomplishments. — Feedback: what can be improved in the media’s work.
Monthly Outcome: Evidence of the project’s value and increased audience trust.
Month 6. The Community in Action
Goal: To solidify participation and plan future development.
— Mid-year review: people, objectives, partners, and outcomes. — Stories from active community members. — Voting on upcoming city initiatives. — Re-recruitment of volunteers and specialists. — Publication of the next project plan.
Monthly Outcome: A formed community and a plan for continued work.
3. 10 Content Samples
Posting Frequency:
3 posts per week. Main topics: «Need Hands, ” „Have Skills, ” „Pooling Resources, ” „The City Speaks, ” „People Making, ” „Made Together, ” and „How to Do It?“.Below are examples of introductory posts for each section of the Telegram channel. Moving forward, the media team will continue to produce content with a similar tone and text structure.
1. «We Need Hands» — Community Clean-up Announcement
🌱Better Together in the Courtyard!Sometimes, changing the space around you only takes a few hours with a team of passionate people.«RE’Bryansk» is gathering volunteers for a small community cleanup: together, we will tidy up the courtyard, spruce up the flowerbeds, and refresh the benches.What will we be doing?
— Clearing dry branches and trash.
— Planting flowers.
— Repairing and tidying benches.No experience is needed—the main thing is the desire to help!📍 Location: [address]
📅 Date and Time: [date, time]
🙌 Number of Volunteers Needed: [number]Want to join in? Message us directly or fill out this form: [link].#WeNeedHelp
2. «You Have the Skill”—Seeking Masters
🛠 **Do you have a skill? The city might need it! **
Can you work with wood, draw, photograph, repair things, or design spaces? Your talents could be valuable for urban initiatives.
**Who are we looking for? ** — Artists and designers. — Crafters and those with practical skills. — Photographers and videographers. — Individuals with landscaping experience. — Organizers and idea generators.
It’s not necessary to commit full-time—sometimes an hour or a quick consultation is enough.
Tell us in the comments or send us a message: — what you’re skilled at; — how you are willing to help; — how much time you can dedicate.
Perhaps your unique skill is what helps bring someone’s idea to life!
#HaveASkill
3. «The City Speaks”—Collecting Ideas
🏙 If you could change one thing in Bryansk, what would it be?
Maybe there isn’t enough greenery near your home? Or perhaps there is a public space that desperately needs maintenance? Or maybe you have an idea for a small project but currently lack a team?
We want to know what truly concerns the city’s residents.
Write in the comments: — Where is the location? — What would you like to change? — What kind of help would be useful?
We will compile the most interesting suggestions into a separate collection.
#CitySpeaks
4. «Uniting Resources”—materials needed
🎨 **Do you have materials you’re willing to share? **
For community initiatives, manpower isn’t the only thing that matters. Sometimes a project just needs a few cans of paint, gloves, soil for plants, or tools.
We are launching the «Resource Sharing» segment—this is where we will post specific requests from proactive groups and find those who can lend a hand.
You can offer: — work gloves and equipment; — plants and materials for greening projects; — paint and consumables for approved tasks; — tools; — help with delivery.
We will publish all requests detailing the task, the required quantity of materials, delivery conditions, and the responsible organizer.
Do you have something to offer? Write to us—we will help you find a suitable initiative.
#ResourceSharing
5. «People Makers» — participant stories
💚 People of Action: Big Changes Start with Small Steps
Why do people decide to spend their free time on urban initiatives? We want to tell the stories of participants who find opportunities to help—even if they don’t have specialized experience.
In this column, we will meet residents of Bryansk, learn what motivates them, what skills they bring to projects, and what they gain in return.
(Three questions for our featured person: — Why did you decide to participate? — What turned out to be the most unexpected? — What would you advise someone who is just considering joining?)
**Want to share your story? ** Write to us. You don’t have to be a professional volunteer—it’s enough to have done something helpful for others once.
#PeopleOfAction
6. «How to do it?» — A beginner’s guide
🙌 Want to help your city but don’t know where to start?You don’t have to organize a huge project right away. You can start with a small task.Step 1. Find what resonates with you.
Landscaping, cleanup, helping organize an event, or working on visual design.Step 2. Assess your capabilities.
How much time can you commit? Do you have the necessary skills or tools?Step 3. Choose an initiative.
Clarify the task, date, location, required materials, and participation terms with the organizer.Step 4. Confirm the arrangements.
Any work done on private or public property must be coordinated with the responsible parties. Do not begin renovations or painting without permission.Step 5. Join in!
Even small assistance can become part of a large, collective effort.Save this guide and send it to someone who has wanted to try volunteering for a long time.#HowToDoIt
7. «Partnership» — engaging with local businesses
