In the heart of a monochromatic world, where gray days merge into a single colorless mass, there is a chance to see color. «Raduzhka» Optics can transform a gray world into a kaleidoscope of color. Glasses and lenses, created using a special technology, grant the ability to see a specific color.
The recurring circular pattern symbolizes the dual perspective of a person who has utilized color lenses.
I sent the Chat GPT Image 2.5 AI presentation with the project to the neural network and asked it to rebuild the identity using new techniques and a color palette: «Generate a new brand identity for the 'Iris' color optics project. This optics provides magical lenses and glasses that allow people to see colors brightly and richly in a black-and-white world.»
The foundation of the new identity is the separation of rainbow colors, soft forms, and the image of the pupil of the eye.
Next, creating a keyviz using prompts
Clarified the details: «Please show the brand key visual on a single image: this must include all graphic elements and fonts used in the identity system. List the fonts for this project, the color palette, several logo variations in a row, and the main patterns.»
Prompt: «Generate an advertisement image for the brand using graphic elements, keeping the fonts and color palette unchanged, and add the brand slogan to the poster: See the world brighter»
Prompt: «Now let’s create another promotional image for the brand; let’s add the slogan: See Brighter.»
Prompt: «Let’s make another promotional image for the brand; let’s add the slogan: More Than Just Frames»
Prompt: «Generate an advertising poster for the brand. It should advertise the glasses and lenses sold by the brand, utilizing all of the brand’s key visual elements, preserving the color palette and fonts. The poster should be placed on a white table.»
The next step is creating merchandise for the brand.
Prompt: «Using the brand’s graphic imagery, let’s create a merchandise collection in the form of apparel: please generate a white t-shirt that must feature the brand’s logo on the front, using colors from the graphic imagery, and place a multicolored circle pattern on the back.»
Prompt: «Now, create a tote bag in the same style as the displayed t-shirt.»
«Depict a girl with this tote bag.»
