MASSHTAB Conference Program

Starting October 14th, you will hear dozens of presentations and discussions on design education, career pathways, and the contemporary creative industry.

The conference program will run concurrently in two halls—"Horizont» and «Vertical"—and we have divided all sessions into three major tracks: education, career, and industry.

11:55–12:05 — Welcome
12:05–12:35 — Designing an Object: What Happens Between the Idea and the Final Product. #career
12:35–13:05 — How Businesses Develop and Scale, and the Role of Design. #career
13:05–14:05 — A New Approach to Design Education in the Age of Artificial Intelligence. Discussion with live English interpretation. #education
14:05–14:35 — How a Designer from Russia Can Enter the International Market. #career

14:35–15:05 — How to find inspiration and launch your media project. #career
15:05–15:35 — How a designer can develop and scale their personal brand. #career
15:35–16:05 — FinTech design—how to create products used by millions. #career
16:05–16:35 — How to start your path in architecture. #career
16:35–17:35 — How different design agencies operate and how to find your own. Discussion. #industry
17:35–18:05 — Computer graphics, animation, and video production for advertising and beyond. #career
18:05–18:35 — How design helps in event production and what opportunities exist in this field. Discussion. #industry

12:45–13:15 — How to find your niche in the dynamically changing field of design and branding. #industry
13:15–13:45 — From Designer to Artist: How to find and popularize your style. #career
13:45-14:05 — How to enter the global design market after university. Alumna case study from the School of Design. #career
14:05-14:25 — How a student project on inclusion became one of the top portfolio pieces. #career
14:25-15:05 — How to become a footwear designer and find your place in the global industry. Discussion with graduates of the School of Design. #career

15:05–15:35 — How a Russian agency works with international case studies. #industry
15:35–16:05 — Changing careers as an adult: a recruiter’s perspective. #industry
16:05–16:35 — How a designer can enter global music projects. #career
16:35–17:05 — Moving from a localized mindset to understanding global trends and integrating into the international industry. #career
17:05–17:35 — From intern to account director: how to build a career when you’re just starting and everything feels unclear. #career
17:35–18:35 — How the School responds to market challenges and helps students start their careers long before university graduation. Discussion. #education