From Apple to Adidas: Who Will Perform on THE STAGE?
On October 14, practicing designers, creative directors, school administrators, and co-founders from various countries will share their expertise at the FREE MASHTAB conference. Among the speakers are specialists who have created products for millions of users and worked with Fortune 500 companies, participating in projects for Apple, Adidas, Yandex, and other major Russian and international brands.
On THE SCALE, you won’t hear success stories, but real career trajectories—from first professional steps to working on world-class projects. We’ll tell you who you’ll meet at the conference.

Evgeny Trofimov
Lead Designer at Apple, has worked at Bumble, Badoo, and SberTech. Author of the FAANG+ Careers channel.

Dmitry Lamonov
Designer and artist, recipient of international awards in typeface design. Dmitry’s work graces public spaces in Sochi, Irkutsk, Omsk, Krasnodar, Yekaterinburg, and other Russian cities.

Dima Loginov
Object Designer who has created over 60 interior design collections for Cartier, VitrA, LODES, Axolight, SMEG, Preciosa, and other brands. Designer of the Year according to the Elle Decoration International Design Awards. Winner of the Red Dot Product Design Award and many other international design accolades.

Alexander Pogrebetsky
Concept Designer, Creator. Developed visual branding for Drake, The Weeknd, Keinemusik, Zivert, Mot, and other international and Russian stars. Created design projects for major clubs in the United States.

Anton Ulyanov
Founder of the media project «ON THE HUM.» He creates documentary film about people and projects that are changing contemporary culture. He also develops his own creative projects, including the country community FJORD.

Alexandra Zharkova Co-founder of the advertising agency SETTERS, the educational project SETTERS EDUCATION, the online publication SETTERS Media, SETTERS Creative Capital, and the wellness brand re-feel.

Pavel Osovtsov
Media Entrepreneur, Blogger, Co-founder of the clothing brand «Vnezapno».

Mitya Kharshak
Head of the HSE Art and Design School — Saint Petersburg, Deputy Head for International Affairs and Branch Operations at the School in Saint Petersburg, Nizhny Novgorod, and Perm, graphic designer, founder, and Editor-in-Chief of «Proyektor» magazine.

Aman Upadhyay
Head of the Institute of Contemporary Design at the Design Research Center, India. An engineer-designer working at the intersection of design, technology, and human experience. His areas of expertise span immersive media, new media art, interactive spaces, and creative programming, enabling the creation of meaningful objects, spaces, and experiences.

Rahmatsyam Lakoro Head of the Visual Communication and Branding Design Laboratory at Sepuluh Nopember Institute of Technology (ITS), Indonesia. Specializes in the design of perceptual user interfaces.

Clement Derock
Creative Director, entrepreneur, and co-founder of the design school École Intuit Lab, with campuses in France, India, Brazil, China, and the UAE, and the agency Seenk, which developed identities for Lacoste, Roland-Garros, BNP Paribas, and Renault. He established the design department at JWT Thomson Mumbai in India. He has collaborated with Air France and Peugeot.

Astrid Wendlandt
Journalist, formerly a correspondent for the Financial Times, Moscow Times, and Reuters. Founder of the Miss Tweed Publishing press and the independent media platform Miss Tweed (Paris). Author of the book «How Luxury Conquered the World: An Inside Story of Its Pioneers.»

Maxim Smirnov
Account Director at Artemy Lebedev Studio.

Pavel Rekunov
Industrial Designer, Lead of Industrial Design for the Smart Devices with Alice team at Yandex.

Ilyas Darakchiev
Adidas Running Footwear Designer. Previously a footwear designer at Sportmaster.

Elina Bilalova
Footwear and App Designer. Collaborated with Sportmaster, Keddo, Kari, and Design Odyssey. She is a member of the international footwear and product design community Affinity Space, which develops open-source software for the industry.

Alina Shchedrina (Umirova)
Branding Designer for FinTech Applications, formerly a Designer at the HSE Art and Design School’s Design Laboratory. Author and illustrator of the book «The Carpet We Brought from Uzbekistan, ” and illustrator of the picture book „New Year Traditions: Frost and the North Save New Year.“

Sofia Luchinina Brand Designer at Ivi online cinema; creator of the educational game project «Our Gestures.»
The conference is free, but if you wish to purchase recordings and speaker presentations, please note the «Standard» and VIP tiers.
