This material is a press release for the YOUPITER All-Russian Media Festival—a unique event where 150 young journalists, designers, and bloggers from 13 regions of Russia create media projects about the informal side of St. Petersburg over five days.
Task: Create a media hook for a large-scale youth event.
What I did: Wrote a press release, highlighted key festival metrics, and included mentions of major partners.
All-Russian Media Festival YOUPITER: Youth from the regions create media content about informal and sports-oriented St. Petersburg.
Teens from St. Petersburg are organizing the first and only All-Russian Media Festival dedicated to the informal and sporty side of St. Petersburg!From May 1 to May 5, 2026, St. Petersburg will once again become the capital of teen media creativity. 150 young journalists, camera operators, designers, bloggers, and PR specialists from 13 regions of Russia will take part in the All-Russian Media Festival YOUPITER—the nation’s only event focused on the non-touristic, hidden side of the city on the Neva River.Selected participants aged 12–18 from regional media studios and press centers will come to St. Petersburg to create dozens of unique projects over five days. The program includes: shooting movie trailers and music videos, developing design and print magazines, writing scripts and recording songs, creating photo essays and SMM strategies, as well as working in related fields.Number of participants: 150 people from 13 regions.In five days, participants will create over 22 complete media projects about informal St. Petersburg and present them at top universities in the city to professional media industry experts—from television hosts to the head of Hermitage Media. You can watch their working process every day from May 1 to May 5.
The informal opening ceremony, introductions, performances by young artists, assignment to media teams, and the start of the festival competitions will take place on May 1st at 6:00 PM in the «Lennopoligrafmash» amphitheater, located at Aptekarsky Pr., 4, bldg. 2, str. 1.Festival participants will present their projects on May 2nd and 3rd at 8:00 PM at HSE University on Kantemirovskaya Street. Teens, along with their media educators, will reside and create media projects at Bolshoy Sampsonievsky Pr., 74, bldg. 2, the «We & I by Vertical» co-working hotel.On May 2nd and 3rd, each team will visit informal sporting venues across St. Petersburg: drift karting, light floor games, fencing school, basketball academy, shooting and padel clubs, skate parks, climbing gyms, and more.On the morning of May 4th, all participants will head to the city’s main stadium—Gazprom Arena—to create competition videos about the football club Zenit.In the evening of May 4th, an open rave party will be held for everyone. The event will take place in the VOKZAL 1853 cultural space, built within the historic Warsaw Railway Station building. A place where the architecture of the past meets the energy of the present: industrial scale, a unique atmosphere, and new urban culture under one roof.
The awards ceremony will take place on May 5th at 1:00 PM on the stage of the Licey Theatre.The festival is implemented with the support of the HSE University institute, as well as with the support of partners: VOKZAL 1853, Yota, Zenit, DECODE, 585 Gold, Dodo Pizza, Bombora, Aquaprima, Velodrive, GaGa.ru, Vkusvill Business, and others.
Teens from Rostov-on-Don, Novosibirsk, Ryazan, Sochi, Kirovsk, Apatit, Smolensk, Nizhny Novgorod, Nizhny Tagil, Ekaterinburg, Moscow, Vsevolozhsk, and Chelyabinsk are already heading to the YOUPITER festival.
We invite journalists, camera operators, and photographers to witness the creation of our media projects, as well as to attend the opening ceremony of the May 1st festival at 6:00 PM or the awards ceremony on May 5th at 1:00 PM. Furthermore, the organizers invite media representatives to the festival’s open rave party on May 4th from 6:00 PM to 8:00 PM at «Vokzal 1853,» located at Obvodny Kanal Embankment, 118C.We guarantee refreshments, music, and informal networking with future colleagues from all over Russia!Last year’s coverage from Channel One:
https://vk.com/wall-178582955_1729Festival group link:
https://vk.com/youpiterfestFestival website:
https://youmedia.pro/youpiterfest Festival Telegram channel:
https://t.me/youpiterfestFestival organizing studio:
https://vk.com/youmediastudioWe have attached the detailed program for the all-Russian media festival from May 1st to May 5th.Organizer of the all-Russian
YOUPITER Festival
Vera Shchepkina
+7 905 221-69-91
