Table of Contents
1. Business Center «Omega Plaza» Analysis
-Location
-Construction History
-Class and Architectural-Spatial Analysis
-Advantages and Limitations for Placing the CINNABON Office
2. Cinnabon Brand Analysis
-History of Creation and Development
-Brand Positioning and Philosophy.
-Features of Existing Coffee Shop Design
3. Spirit of Place
4. Spirit of the Time
5. Archetype and Prototype
6. Office Functional Zoning
7. Reimagining Natural and Architectural Motifs
8. Formation of the Design Concept
Project Goal
The main objective is to create a contemporary, functional, and comfortable workspace that reflects Cinnabon’s values while taking into account the architectural characteristics of the «Omega Plaza» business center, the surrounding urban environment, and local history.
Business Center Analysis
The «Omega Plaza» business center is located in Moscow, in the Danilovsky district, at 19 Leninskaya Sloboda Street, near Avtozavodskaya metro station.
«Omega Plaza» Business Center Layout Map
The Omega Plaza Business Center was constructed on the historical grounds of the forging, boiler, and copper-casting mechanical plant of engineer Alexander Veniaminovich Bari. In 2008–2009, the remains of the old factory buildings were demolished, and developer Mikhail Abramov erected a modern business complex on this site.
Today, this is a massive business cluster of Class B+ with an area exceeding 110,000 sq. meters, whose interiors are adorned with luxurious chandeliers, fountains, fireplace zones, and art installations.
«Omega Plaza» Business Center Today
Cinnabon Brand Analysis
The first Cinnamon bakery opened on December 4, 1985, in the Sea Tac Mall in Seattle, USA.
The brand is associated with pleasure, coziness, and the aroma of fresh baking. The core idea: the Cinnabon office is not just a workspace, but a place where ideas are born, connection is nurtured, and a sense of home warmth is maintained. Symbolic product: the cinnamon roll, the glaze, the scent of fresh baked goods. Archetypes: hearth, hospitality, comfort.
Cinnabon’s Visual Language
Examples of existing CINNABON cafes
Spirit of Place
The spirit of the «Omega Plaza» business center is shaped by a combination of its industrial past, modern urban architecture, and natural surroundings.Translating this into the interior: metallic fixtures, geometry.
Simonov Plaza
Contemporary shopping centers reflect the dynamic nature of the district; their architecture is characterized by expansive glazing, modern finishing materials, open spaces, and concise geometric forms. The nearby Tyufeleva Grove Park plays a crucial role in shaping the spirit of the place. The park creates a natural contrast with the urban development, bringing a sense of tranquility, comfort, and harmony.
Tyufeleva Roshcha
Zeitgeist
Simonov Monastyr
Simonov Monastery was founded in the 14th century; parts of the fortress walls and a tower remain. The monastery symbolizes a spiritual center, security, and unity. As an archetype of the hearth, it represents a place where people gather, find tranquility, and a sense of belonging. This concept is realized in the interior of the Cinnabon office through warm tones, natural wood, cozy lighting, and brickwork.
Archetypes
Hearth—a gathering place for connection, warmth, and community. Warm brown and beige tones, reminiscent of cinnamon and baked goods, and lighting fixtures shaped like cinnamon sticks, and circular tables.
Garden—balance and harmony. Mint and muted green hues, with furniture featuring soft, fluid lines.
Portal—the entrance area, hallways, and transitions between relaxation and workspace zones.
