Hi! My name is Sonya. I work in branding, print media, and art direction. I create projects that make the world a better place.
Next, you will see three of my most recent completed projects—one representing each of my three areas of expertise. Each project developed progressively and reached full implementation within its own distinct stages. It is important to me to structure processes so that every project develops consistently and completely—for planning, I rely on David Allen’s GTD method.
Key Projects
Layout of the complex-structure publication «Theory and Practice of Research for the Creative Industries» by Hilary Collins
Reissue of the English handbook in Russian
Target audience: students and practitioners in the creative industries
The handbook is designed for practical application in the workflow: each chapter functions as a separate brochure, and key tables and working diagrams are provided on standalone posters for ease of reference during research.I managed the translation, collaborated with the translator on creative terminology, developed the publication’s concept, and handled the layout. The project was completed within three months.
The result is a publication that helps students and practitioners expand their research toolkit. The handbook was distributed at the HSE Art and Design School for study and received a lot of positive feedback.Tools: Adobe InDesign, Illustrator, Photoshop; Figma.
Branding for the Museum of Ice Harvesting Culture in Yakutsk
Student concept for the museum and branding
Target audience: residents and tourists of Yakutsk interested in immersing themselves in the region’s daily life and history, as well as the global ice harvesting industry.
The concept is based on blocks of ice—they formed the basis of a created typeface, as if carved from ice.
I developed the branding concept, created the typeface, and handled the layout for the materials. The project was completed over three months.
The branding conveys a sense of Yakutia’s harshness, sincerity, and coldness.
Tools: Adobe InDesign, Illustrator, Photoshop; Figma; FontLab.
Design Expedition to the Caucasian Mineral Waters
A project created with grant support
Essence: the search for new formats of design research and design planning—specifically, bringing together professionals from diverse fields in collaborative projects. As part of this expedition, we researched the region’s areas of concern and developed concepts for enhancing the resort environment based on a comprehensive understanding of its challenges.
The uniqueness of the region
Participants: design students, architects, and sociologists. The project addresses the challenge of working within familiar formats, bringing together specialists from diverse fields to collaborate on a single project—a format that is often reserved for individual work.
Plan of the preparatory stage of the expedition. All activities were successfully implemented.
Some of the routes participants took during the expedition
Field stage plan. All activities were successfully implemented.
Results (in progress): a methodology guide for interdisciplinary teamwork and for organizing similar trips, guides, and design concepts from five teams aimed at regional development.
My role: I developed the project concept and secured a grant to execute it; I served as the central liaison among all stakeholders—the administration, universities, the grant provider, faculty, and students. Additionally, I designed the trip itself, developing its program and methodology alongside the project mentors.
Following the trip, I managed the creation of the expedition’s branding—the foundation upon which merchandise for participants will later be developed. I will also oversee the layout of a series of publications that will include regional development guides.
