I turned a race track into a brand you can wear and stream.Client: VK × Igora Drive, Garage Fest 2026Year: 2026Role: Created in collaboration with Narrators AgencyScope: Merch, broadcast graphics, social mediaProblem: A motorsport festival and a social network needed one visual language: on the track, on fans’ T-shirts and in a live broadcast on VK Video.Solution: Tyre-tread texture and blueprint race cars as the core graphics, VK blue with a violet accent, and a kit of on-air screens, partner plates and quiz ratings.Result: Merch with drivers’ names, a bottle and pattern, a full broadcast package for Garage Fest 2026 and social formats.

I design decks that end with a yes.Client: Sergey Orlov stand-up tour; Fridman & PartnersYear: 2026Role: Solo designerScope: 2 decks, 22 slidesProblem: Sponsors and investors skim. The numbers have to land in seconds, and the deck has to sell a feeling as well as a business case.Solution: One emotional hook per deck — the artist on stage — and a strict data rhythm: big figures, short claims, one idea per slide.Result: A sponsorship proposal for a 65+ concert stand-up tour and an investor pitch for bringing world artists to Russia.

I wrote the rules for a brand that feeds people like family.Client: Dobrolunch — lunches, bakery & cateringYear: 2026Role: Solo designerScope: Brandbook, 12 chaptersProblem: A growing lunch, bakery and catering brand needed one system, so every menu, post and poster feels like the same warm place.Solution: A brandbook built on the idea «food from the heart»: sunny yellow, a smiling character drawn from the logo, a pattern and ready layouts.Result: 12 chapters: platform, logo, colour, type, character, pattern, menus, posters, social media and print.

I gave a film festival a catalog people keep.Client: Gorky Fest — IX Festival of New Russian CinemaYear: 2025Role: Solo designer, catalog layoutScope: 51-page catalogProblem: Fifty pages of jury bios, film descriptions and stills had to read easily and still feel like the festival.Solution: A strict grid, bold constructivist headings from the festival identity, generous stills and one consistent template for every film.Result: 1A 51-page catalog: cover, jury, competition and out-of-competition programmes.

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