Cover Design Goal: Establish the theme and direction of the discussion through value and outcome.
Formulate the topic around the value or result for the audience, rather than the product name.
The cover should answer the question: «Why should I keep listening?»
If all other slides were removed, the benefit of the discussion should still be clear from this screen.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and significant.
Use facts, environmental shifts, risks, or opportunities to create a call to action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain it in simple language—without overwhelming detail or jargon.
Provide a holistic view: what is being offered and what it comprises.
After this section, the viewer should be able to briefly summarize the core concept of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Break down the solution into clear, actionable steps and phases of application.
Show the journey from start to completion in a logical sequence.
The clearer the process, the lower the barrier to decision-making.
Step 5. What’s Next
Переведите интерес в конкретное действие и понятный формат продолжения
Formulate exactly how the audience can continue working after the presentation.
Remove ambiguity—show the steps, format, and entry point.
The person must understand what to do next and how accessible it is to them.
Step 6. Finale
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value proposition in a short, memorable statement.
Connect the finale back to the initial motivation from the «Why» section.
The final screen must retain meaning while gently prompting continued engagement.
