Показать ценность предложения и продукта, выстроить путь к следующему шагу
Почему → Что → Как → Что дальше
Cover Design Goal: To establish the topic and direction of the conversation through its value and outcome.
Formulate the theme based on the value or result for the audience, rather than the product name.
The cover must answer the question: «Why should I keep listening?»
If all other slides were removed, the benefit of the conversation should be clear from this screen alone.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and relevant.
Use facts, environmental changes, risks, or opportunities to create a call to action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain it in simple language, without overloading details or jargon.
Provide a comprehensive overview: exactly what is being offered and what it consists of.
After this section, the viewer should be able to briefly summarize the essence of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Outline the solution into clear steps and implementation phases.
Show the journey from start to finish in a logical sequence.
The clearer the process, the lower the barrier to making a decision.
Step 5. What’s next
Переведите интерес в конкретное действие и понятный формат продолжения
Specify exactly how the audience can continue working after the presentation.
Remove ambiguity—show the steps, format, and entry point.
The person must understand what to do next and how accessible it is to them.
Step 6. Final
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value proposition in a short, memorable phrase.
Connect the conclusion back to the original motivation from the «Why» section.
The final screen must retain the core message while gently guiding the user toward continued engagement.
