Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and relevant.
Use facts, environmental shifts, risks, or opportunities to create a call to action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain it in simple language—without overwhelming the reader with details or jargon.
Provide a complete picture: exactly what is being offered and what it consists of.
After this section, the reader should be able to briefly summarize the essence of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Outline the solution into clear steps and application stages.
Demonstrate the path from start to result in a logical sequence.
The clearer the process, the lower the barrier to decision-making.
Step 5. What’s next
Переведите интерес в конкретное действие и понятный формат продолжения
Formulate exactly how the audience can continue working after the presentation.
Eliminate ambiguity—show the steps, format, and entry point.
People must understand what to do next and how accessible it is to them.
Step 6. Final
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value proposition in a short, memorable statement.
Connect the conclusion back to the initial motivation from the «Why» section.
The final screen must retain meaning and gently prompt the user to continue the conversation.
