Plan for Two. Part 3 | Lovely Professional University

Concept

For Two Lifestyle media focused on dating and creative ways to spend time together.The primary goal of the project is to help couples diversify their leisure activities and eliminate the need for them to independently devise what to do or how to organize a date.The core of the content will be ready-made itineraries and scenarios that can be followed completely or adapted to individual tastes. These could include routes around Moscow, specific venues and events, at-home dates, movies, activities, food, and other ideas bundled into a concrete plan.Topics will be shaped by considering the season, weather, the general mood of the period, and current events. Depending on the situation, this could be a route for a warm weekend, a plan for a rainy night in, a selection of timely locations, or a date scenario centered around a film premiere.Moscow will remain the primary setting for urban content, although at-home scenarios and some selections can be useful regardless of the city.The project’s main platforms are Instagram* and Telegram. Instagram* will feature more visual content, short scenarios, and curated lists, while Telegram will offer more detailed plans, recommendations, cost information, links, and additional options.*recognized as an extremist organization and banned in the Russian Federation

Data sources for media

1. Instagram* and Telegram local lifestyle media

I will use Instagram* and Telegram from local lifestyle media to monitor the city’s agenda, new spots, events, and weekend ideas daily.Through these channels, I will gather information about new bars and restaurants, pop-up projects, exhibitions, seasonal happenings, and emerging hotspots.From this general selection, I will be able to navigate to specific locations to study them individually—checking menus, prices, location, the venue’s format, current events, and whether it’s suitable for a date.Examples tvoya.moscow uptown.moscow tadam.moscow

2. Instagram and Telegram accounts of specific venues and brands

A primary source of information regarding new openings, special menus, promotions, collaborations, and temporary events.This allows me to find events before they start appearing widely in city guides, which encourages the audience to subscribe to the channel.For instance, Kinomania_msk regularly announces films for its cinema dinners. For the winter season, they feature screenings of «Home Alone,» during which viewers are served dishes related to the movie. Tracking these temporary events consistently is especially important so that they can be quickly added to curated lists and ready-made date scripts, as tickets sell out fast.

3. Social Media and Trend Platforms

I will use Instagram*, TikTok, Telegram, and Pinterest to track popular themes, aesthetics, films, series, and leisure formats.Based on these trends, I will create home date scenarios. For instance, during the «Twilight» season, I might suggest movies with a similar atmosphere, organize a themed night in, and curate food and drinks that match the film. Before Halloween, I could gather collections of films, themed dinner ideas, recipes, or locations where the necessary dishes and ingredients can be purchased pre-made.When creating this content, I will also study materials from other bloggers and media outlets, compare different ideas, and supplement them with my own selections and recommendations.

4. Direct Brand Partnerships

At a more mature stage, I will use direct partnerships with brands and venues as a distinct source of information and content.Brands will be able to invite media to openings, previews, pop-up projects, and special events. This will allow for content acquisition ahead of the mass audience and enable content creation in the first days of an event.For instance, potential content sources could include the Pauline Cake summer pop-up or a recent special event at Golden Apple featuring RAM acid-green colorways, complete with fully loaded store boxes. In the long term, «Plan for Two» could receive invitations to such events and integrate them into ready-made date scenarios.*recognized as an extremist organization and banned in the Russian Federation

Data schema divided into human and machine processing

1. Automatic Collection and Machine Processing of New Publications

The system will automatically collect new, monitorable publications from the selected sources listed above, extracting key data such as the name of the venue or event, date, price, and address. All information will be entered into an Excel spreadsheet. If a source lacks specific data, the corresponding cell will remain blank, and the system will not attempt to estimate the cost, date, or any other information.If any source cannot be connected to automatic monitoring, it will be reviewed manually.After collection, the system will remove duplicates—in cases where multiple channels cover the same event—and categorize the publications into simple groups: food, culture, entertainment, outings, home leisure, and other. If a publication cannot be clearly assigned to a single category, it will be placed in «other» for subsequent manual verification.

2. Event Curation and Human Processing

I review the gathered events and select those that fit the date and the media concept. I assess their relevance, atmosphere, and appeal to the audience, after which I select the best options for further development.

3. Data Collection and Automated Processing

After the initial screening, the system will transition to available official sources for the selected locations and events, such as websites, Telegram, Instagram*, and ticketing pages. There, it will gather more detailed information regarding operating hours, pricing, menus, tickets, and admission requirements. If any information is unavailable in the official sources or cannot be retrieved automatically, the field will remain blank and will be checked manually later.

4. Scenario Assembly and Human Touch

I verify the collected information and create the final date itinerary. I select suitable locations, determine their sequence, calculate the approximate time and budget, and add my own recommendations.

5. Content Preparation and Automated Processing

Based on a finished script, the system helps prepare text, headlines, and short descriptions, as well as adapting the material for Instagram* and Telegram, while accounting for the format of each platform.

6. Final Review and Human Editing

I edit the final material, double-check the facts, pricing, dates, and links, adjust the style, and make the final publication decision.

Guidelines for Automated Services in the Scheme

Stage 1. Automated Collection of New Publications

The service transfers only the information explicitly stated in the source. If prices, dates, addresses, or other data are missing, the field remains blank. No assumptions should be made.

Stage 3. Detail Compilation

If conflicting information is found across different official sources, the service must indicate both options, provide links to the sources, and flag that manual verification is required.

Stage 5. Content Preparation

The service can summarize text, suggest headlines, and adapt the material for Instagram* and Telegram, but it cannot add new facts, prices, locations, or recommendations that were not present in the already verified scenario.