PHANTOM FIT

The buyer inputs their measurements and, if desired, adds photographs to personalize their avatar. Their silhouette remains semi-transparent, while the clothing is displayed opaquely—this maintains focus on the garment while allowing the customer’s figure proportions to remain visible relative to the design.

Instead of a traditional catalog, the platform offers a digital wardrobe: users assemble looks from pieces by various designers, save their favorite combinations, and proceed to purchase or place a custom order.