1. About the Project
Can a single visual image continue to live beyond the screen?
Imagine a video where the product has its own world: recognizable colors, shapes, textures, characters, and symbols.
After viewing, this world doesn’t disappear. It continues in objects—packaging, apparel, posters, accessories, or collectibles. Each one develops the video’s idea in its own way.
This is what the studio does.
The studio operates using two scenarios: creating the visual concept and video for a product from scratch, or developing the client’s existing video material into a series of physical objects.
Unlike standard merchandise, these objects don’t simply replicate video frames. They become a self-contained extension of the brand’s visual world.
CONCEPT: The studio unites artistic video and physical objects into a singular visual system. The brand’s image does not end on the screen; it continues into the objects and the space.
MISSION: To help brands create cohesive visual worlds where film and physical objects continue a single idea. To unify video and product design work so that the brand’s visual identity does not fragment across separate materials and media.
VALUES: Visual integrity, authorship, visual storytelling, attention to detail and materials, experimentation, and the meaningful connection between the digital and physical.
COMMITMENT: Visual integrity, authorial approach, visual storytelling, attention to detail and materiality, experimentation, and a meaningful connection between the digital and the physical.
PROFILE: Visually bold, observant, and curious. Capable of conceptual thinking, experimenting with materials, and transforming an idea into a cohesive, expressive system. Furthermore, the student approaches projects thoughtfully, always keeping brand objectives in mind.
TONE AND TABOOS:
Tone: Evocative, confident, and professional. The studio narrates projects through visual solutions and narratives, but explains its work clearly and without unnecessary pomposity.
Taboos: Thoughtless application of a logo to objects, visual solutions pursued for effect’s sake, formulaic advertising presentation, and promises of «uniqueness» without clarifying how that uniqueness manifests.
