Original project BABY MAIL
Original Project
The original project was an investigation and creation of a piece inspired by a situation in America in 1913. To save money, people would send their children by mail, as it was cheaper than transporting them themselves. The project formed the basis for the idea of creating a brand of large, spacious bags for children.
Project PARCEL 1913
ChatGPT was used to generate the description and images.
Prompt: Generate a brand description for children’s bags, PARCEL 1913, inspired by the aesthetics of vintage American mail, postage stamps, and luggage tags.
PARCEL 1913 — a conceptual brand of designer carry-all bags for kids, inspired by an unusual page of American history. In 1913, after the introduction of parcel post services in the United States, there were instances where parents sent their own children by mail.
Over a century later, PARCEL 1913 recontextualizes this historical absurdity, transforming the idea of delivering the most precious «cargo» into a contemporary fashion accessory.
The visual language of the brand is rooted in the aesthetic of the early 20th-century American postal service: archival stamps, postmarks, luggage tags, wax seals, shipping labels, and the typography of old mail.
The brand merges vintage aesthetics with modern functional design. Each bag resembles a unique postal shipment, where the child becomes the most valuable delivery requiring special attention and care.
PARCEL 1913 balances on the edge of irony, provocation, and tenderness, turning an everyday object into a conceptual fashion piece.
Logo
Prompt: Generate a logo for a brand based on the aesthetics of 1910s America and its postal design.
Bags
Posters
Carriers
Space
