Meaning in every detail. I cut everything that doesn’t help the brand speak, so your message stays sharp.

Systems your team can run. I deliver rules, templates and applications, so your team can work without me on every task.

Used to real work. Art. Lebedev Studio, Moscow Tourism Office and Amio taught me to work with briefs, feedback and deadlines.

Problem. A startup needed its first recognisable sign. The logo had to look confident from day one and stay simple enough to use everywhere.

Idea. I built the logo around one clear, memorable shape, so people recognise the brand at first glance.

Solution. I developed the sign, chose the typography and colour, and checked how the logo works at small and large sizes, on screens and in print.

Result. The client received a ready-to-use logo that works across digital and print and gives the startup a clear face from the start.

Underground: an identity that moves from stage to street

Problem. The dance team needed an identity that is recognisable on stage and attractive to its audience.

Idea. The logo and the merch speak one language, so the team looks consistent wherever people meet it.

Solution. Together with the team, I designed the logo and a merch line. Every item follows the same graphic rules and is ready for production.

Result. The team got a single, recognisable look for performances and for everyday wear, and showed that I can work in a team and deliver on time.

Problem. The brief asked for a complete identity that works in many formats, not for a single sign.