The news piece «How a Toy Earned Aviasales Millions» analyzes the successful viral case study of Aviasales, featuring its mascot, Aviaslava, presented at a lecture at HSE. In this project, I served as the interviewer and the article’s author: I attended the event independently, gathered comments from PR Manager Alexander Medvedev, and wrote the news story. The material’s goal is to analyze effective modern marketing tools and visually demonstrate to future specialists how unconventional PR campaigns impact a brand’s business metrics.
More projects in about event
