This project was created as an experimental concept for the company CityDrive. The main objective was to continue the brand identity while proposing a more energetic and bold design direction for a younger audience, all while preserving the brand’s distinctive characteristics. During the process, it was decided to develop a new logo, create graphics that incorporate the existing «Spark, ” and present various ways to apply it.
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The carriers feature two versions of the «Comfort» category vehicles—one for collaborations and a standard one—as well as «Electric» and «Premium» cars.
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