This is a nightclub with a party-style spa. In our spa, relaxation isn’t quiet—it’s joy, laughter, and fun. We combine body care and emotion so you can rejuvenate, feel energized, and feel like a beauty.
Rebranding
As a tool for my project development, I used ChatGPT for image generation. I worked with it in a chat format.
I began my work by reimagining the visual concept for a spa club using ChatGPT. The foundation of the new identity was the metaphor «On the Same Wave.» This concept connects the spa and a party through imagery of water, music, and movement. To find a name, I utilized alternative generation—I asked it to suggest 20 options, compared them, and selected «Vyshnya» (Cherry). I then moved on to logo development.
Dialogue Excerpt: Logo Creation.
— Develop a logo for the «Vishna» spa club. Propose an original graphic mark that avoids a literal depiction of a berry or a leaf.
— Continue developing the swirl mark, remove the gray element at the top, and sharpen the letter «V.»
— Increase the spacing between the name and the mark.
Develop the swirl into the image of a cherry: add a slightly curved branch, leaving a small gap between it and the circular shape.
— Create a paired composition of two swirls, reminiscent of a double cherry. Preserve the shape of the original mark.
— Refine the proportions: make the branches longer and less wavy, sharpen the tips, and equalize the spacing between the branches and the berries.
The logo and graphic elements were developed through the iterative refinement of prompts. After each generation, I evaluated the result and requested specific changes: adjusting the letterforms, aligning the curves of the branches, or increasing the spacing between elements. In the prompts, I specifically indicated what needed to change versus what needed to be kept the same.
Identity
I asked ChatGPT to compile a color palette based on the created logo and brand collateral. This palette included cherry red, light pink, sky blue, ivory, and sandy tones. I then refined the design using follow-up prompts. For typography, I preserved the expressive lettering of the logo with its wave-cutouts, supplementing it with a serif typeface for the signature and slogan.
To create the carriers and merchandise, I used several visual references in a single prompt. An image from an old project set the composition, perspective, and object form, while the new identity provided the colors, typography, and graphic elements.
I structured my prompts using the principle: «Keep the composition of the first image and apply the brand style from the second.» I also described the material texture, scale, and graphic placement in detail.
Space
To create the spa club space, I used interior images as references and asked ChatGPT to adapt them to the new identity. In the prompts, I specifically defined the colors for the surfaces and lighting: pastel pink walls and ceiling, burgundy accents, and a soft glow from the ceiling strips. I worked in stages: first, I refined the pool area design, then I asked it to create an additional viewpoint of the space, including a bar counter. Subsequent prompts were used to adjust the light intensity, the number of people, and the details of the setting. To maintain a unified atmosphere, I attached the already approved images as visual guides.
Examples of refinement prompts:
— Change the bright pink lighting to burgundy, and make the walls and ceiling pastel pink.
— Add a subtle glow from the neon strips on the ceiling.
— Create another image of a spa club with a bar counter, in the same style.
— Dress the visitors in robes and add a table with patches and face masks.
— Reduce the number of people in the background and make the lighting brighter.
Promotional Posters
Condensed request summary: — Create three distinct posters in a new brand style. Keep the main text as in the original. — Incorporate burgundy vortex cherries, blue ripples, and new typography for the headings. — Ensure all posters share the same background as shown in the attached reference. — Scale down the graphic elements, align the text, and adjust the spacing between elements. — Replace the existing posters with photographs featuring the completed posters, maintaining the environment and angle.
