The Lost Trinkets Fund is an organization established to collect, preserve, and return the small, yet significant items that people often lose in their daily lives.
The project’s visual identity was built upon the use of graphic elements derived from various everyday small items that are often overlooked.
Elements of old branding
New Identity
Without changing the project title, I generated a logo. For my project, I intended to use a minimalist and contemporary style.I used ChatGPT-6 to create the imagery.Logo prompt:
Generate a logo for a Lost and Found Objects Foundation. The logo should be modern and minimalist. You can use contemporary sans-serif typefaces that are currently on trend. You may also incorporate stylized graphic elements associated with small everyday objects that people commonly lose. The logo should have a transparent background and avoid unnecessary details, ensuring that it scales well across different media and sizes.
After creating the logo, I generated an image incorporating the brand identity elements, graphic forms, color palette, and graphic assets.Prompt for the visual and identity graphics:
Using the provided moodboard and the generated logo, create a set of brand graphics for my Lost and Found Objects Foundation project. You may introduce color while maintaining a minimalist aesthetic. The visual identity should feel contemporary, cohesive, and visually distinctive.
Next, I selected a color palette from the generated image using Adobe Color for the project’s graphics.
Afterward, I selected the primary typeface using My Fonts.
Bearers
When creating all deliverables, I used the already-generated logo and brand identity elements as references for the neural network.
Prompt for poster graphics: Using the established brand identity, create three different poster designs. Place all three posters side by side in a single horizontal composition. Each poster should follow the proportions of the A2 paper format. The overall image should be horizontal, with a black background. Maintain the brand’s visual identity, colors, typography, and graphic elements throughout all three designs, while giving each poster its own distinctive composition.
Prompt for business card mockup:
Using the established brand identity, generate a close-up mockup of a business card design. Show both the front and back of the cards, including the essential company information. The mockup should look photorealistic. You may arrange multiple business cards in a casual, scattered composition and include nearby brand identity elements to convey the overall mood and visual language of the project.
Prompt for corporate packaging: Generate a set of kraft paper shopping bags for the Lost and Found Objects Foundation. Use all the brand’s signature colors and incorporate its distinctive graphic elements. The bags should look realistic, with natural paper textures, convincing folds, and carefully rendered printed graphics. Use a transparent background and present the bags as a professional product mockup.
Prompt for creating a branded trinket box:
Generate a realistic packaging mockup of a box designed for storing small everyday objects. The box should be slightly open, allowing various small items inside to be visible. Use the brand’s signature blue color and incorporate distinctive graphic elements from the visual identity. The mockup should be photorealistic and include a carefully styled environment, similar to the setting used for the brand’s business card mockups. Maintain a cohesive and contemporary brand aesthetic.
T-shirt Prompt:
Generate a realistic T-shirt design based on the established brand identity. The T-shirt should have a contemporary oversized fit and feature the brand’s signature colors, logo, and graphic elements. Present both the front and back of the T-shirt side by side in a single composition, as if displayed on a presentation slide. Ensure that the garment looks photorealistic, with realistic fabric texture, folds, stitching, and print details.
Prompt for small object packaging:
Using the previously established brand identity for the Lost and Found Objects Foundation, generate packaging for small everyday objects. The packaging should be visually interesting and incorporate elements of the brand’s graphic identity. Create a realistic product mockup that communicates the brand’s core concept and visual style. The background should be black.
Prompt for branded keychain:
Create a branded keychain featuring elements of the visual identity. The keychain should look realistic and incorporate the brand’s signature colors, logo, and graphic elements. The design should reflect the concept of the Lost and Found Objects Foundation. Use a transparent background and ensure that the keychain is clearly visible, with realistic materials, textures, and metal hardware.Prompt for tote bag:
Generate a realistic tote bag for the Lost and Found Objects Foundation, based on the established brand identity. The bag should have a contemporary design that reflects the concept of the brand and incorporates its signature colors, logo, and graphic elements. Pay attention to the fabric texture, stitching, folds, and realistic lighting.
