Telegram media about walking routes in Moscow and the surrounding region, adapted for people with disabilities and diverse health needs. The project helps users understand in advance not only whether a specific location is accessible, but also if it is possible to complete the entire journey independently—from transportation to the entrance, rest areas, and the return trip.
Target Audience:
Routes account for users in wheelchairs, individuals with visual and hearing impairments, sensory sensitivities, anxiety, the need for assistance, and more.
PROBLEMS
— Information regarding city accessibility is scattered: it is found in maps, reviews, institution pages, and individual social projects. — The phrasing «accessible for people with disabilities» does not clarify whether a person can reach the location, enter the building, use the restroom, and return. — Even if a museum, park, or café is equipped with a ramp, the route from the subway or bus stop might involve a high curb, construction, an awkward crossing, or a narrow sidewalk. — People with different needs require different information: for a wheelchair user, the slope and passage width are important; for a visually impaired person, orientation points and tactile navigation are key; for someone with sensory sensitivities, noise levels and the presence of quiet zones are crucial.
GOAL
To make urban walks more independent, safe, and predictable for people with disabilities and special educational needs—through honest, visually intuitive, and vetted routes.
THEME
Niche media topic: accessible walking routes in Moscow and the Moscow region for users in wheelchairs, individuals with visual and hearing impairments, people with mental health differences, and their companions.
COMPETITORS
Analysis Criteria
— Media theme and focus.
— Target audience and positioning.
— Distribution channels.
— Formats and tools.
— Visual language.
— Tone of voice.
— Level of specificity and presence of independent route verification.
UNIQUE VALUE PROPOSITION
A Route Is Not Just a Set of Points—It’s an Entire Journey
The media describes a continuous chain: transit → sidewalk → crosswalk → entrance → rest → return.
We Don’t Promise Accessibility—We Demonstrate It
The materials include photographs, warnings, alternatives, and a verification date.
One City—Multiple Ways to Experience and Traverse It
The routes account not only for wheelchair users but also for people with visual and hearing impairments, sensory sensitivities, anxiety, the need for companionship, or the need for regular rest.
Verification Instead of a Formal Sign
Routes are created through real-world testing and feedback.
