«The Second Plan» is an independent media outlet and a curated guide to theatrical and cinematic events that often fall outside mainstream spotlights. We cover premieres from independent venues and student workshops, retrospectives, special screenings with discussions, readings, laboratories, touring shows, and festival programs.

Problem: Viewers are forced to manually monitor dozens of venues, theaters, cinemas, festivals, and communities. Simultaneously, the listings market is already saturated with channels covering a wide range of areas—they cover concerts, restaurants, outings, exhibitions, children’s events, and theater all at once.Goal: To create an automated media platform that gathers information on new and lesser-known events in theater and cinema, reducing the time spent searching for cultural leisure from several hours to a few minutes, and forming an archive and calendar of rare events.Mission: To make visible the cultural life that does not make it into mainstream listings.

Segment: urban cultural media and posters.Niche Topic: independent, festival, and special cinematic events in Moscow, with plans to expand to St. Petersburg and other cities.

Direct Competitors

Indirect Competitors

Daily Listings, Yandex Afisha, Timepad, «Balabanov Street»: Broad cultural media, ticketing services, and specialized channels that partially address the demand but do not make theater or event cinema their primary service function.

Implicit Competitors and Alternatives

Telegram will become the primary channel because:

— theaters, cinemas, festivals, and cultural communities already use it for announcements; — events can be published and updated promptly; — it is easy for a reader to forward a post to a friend; — you can add a ticket link directly to the post; — features like topical sections, reactions, polls, comments, and the Telegram bot are convenient; — Telegram is suitable for urgent messages about the start of sales and last-minute tickets.

«Second Plan» is a hybrid B2C/B2B project. The primary product is designed for audience members: they follow the Telegram channel and use the event listing to select an activity. Simultaneously, the project collaborates with theaters, festivals, and cultural venues as partners and potential advertisers.

For the audience, the project offers:— a regularly updated selection of independent performances, student showcases, readings, labs, festival film, retrospectives, and special screenings;— curated event information that is difficult to gather by sifting through multiple websites, Telegram channels, ticketing services, and personal recommendations;— early announcements for premieres, festivals, and ticket sales so that viewers can secure spots for limited and fast-selling events;— concise, easy-to-understand cards detailing: what is happening, why it’s interesting, who it’s for, when and where it takes place, ticket price, and where to buy tickets;— themed collections based on specific interests: «for the weekend, ” „student scene, ” „under $17, ” „with discussion, ” „rare screening, ” „premiere of the week“;

For independent theaters, festivals, film clubs, and cultural venues, the project offers:— expanded media presence beyond your existing audience;— the opportunity to promote a premiere, reading, festival, or special screening to interested viewers;— in the future—partnership publications, promotional codes, curated selections, and clearly marked advertising integrations.

1. Discover what is hard to find on your own.
Independent theater, festival films, and rare special events—all in one listing.2. We inform you before it sells out.
Premieres, limited screenings, and sales launches—before the tickets are gone.3. We explain why you should go.
Every event comes with context, pricing, timing, venue details, and a ticket link.