Every week, the feed presents a new aesthetic, object, makeup style, meme, song, or way of life. The user sees the finished result but doesn’t understand the mechanism behind its emergence and spread.

Media Goal

Media Task

Segment

Topic

The essence of media lies in the convergence of three approaches: — Trend spotting: noticing new aesthetics, memes, objects, habits, and visual patterns. — Cultural analysis: explaining why a specific phenomenon has become popular and what societal changes it relates to. — Visual storytelling: illustrating the spread of a trend through imagery, collages, comparisons, and infographics.

The diagram illustrates six stages of data processing—from identifying micro-trends to publishing the final material. Machine processing is responsible for gathering, systematizing, and analyzing information, while human involvement covers verifying authenticity, cultural interpretation, and editorial decisions. This approach allows for a synergy between data precision and an authorial perspective, maintaining a balance between algorithms and human insight.

-AI is used for information retrieval, source systematization, identifying recurring themes, and patterns.

-Automated data collection is conducted exclusively from open and authorized sources while adhering to platform rules.

-When analyzing trends, the date, source, geography, and timeliness of the information are taken into account.

— All facts, statistics, and links provided by AI are verified against original sources.— Generated statements are not used as evidence without independent confirmation.

-AI can be used for brainstorming, structuring materials, drafting, and finding visual solutions.-Final texts undergo mandatory human editing.

-Generative tools can be used to create illustrations, collages, and supporting graphics.-AI-generated images must not be presented as documentary photographs or depictions of real events.-The use of external materials must account for copyright and licensing terms.

— Do not fabricate information. It is forbidden to invent non-existent facts, quotes, statistics, or sources.— Cite primary sources. Every significant claim must be accompanied by a verifiable reference.— Do not present hypotheses as facts. Assumptions and interpretations must be clearly marked separately.— Do not exaggerate popularity. A local surge of interest cannot be presented as a global trend without confirmation.— Observe timeliness. Use publication and analysis dates; do not mix historical and current data.— Adhere to ethical standards. Do not disseminate discriminatory content, and respect confidentiality and copyrights.— Do not conceal uncertainty. When data is insufficient, state the limitations and the need for further verification.— Do not simulate completed work. If a source is unavailable or data has not been verified, state this directly.— Maintain a unified format. All results must be structured, concise, and ready for further editorial review.