Life leaves its traces. We transform them into things you can wear.
MEZHDU is an accessory brand that explores everyday life through material imprints, embodying these traces in matter to create unique toiletry items.
The startup originated from merchandise for the volunteering brand «Aida» in rural Russia—a project from last year. The «Aida» scarves were intended to capture the daily life of volunteers through tangible traces—stains of grass, berries, and earth.
BETWEEN a full-fledged fashion brand with a philosophy of presence
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