METAFORM — a brand of experimental photography and object design that explores the interaction of light, form, and visual perception.
The brand unites photographic accessories, designer objects, and collectible editions. Its visual language is based on optical distortions, reflections, geometric forms, and surreal still lifes.
The initial project for the redesign was the exhibition «Man Ray. Metaphors of Light, ” developed as part of a studio course in environmental design. Its concept focused on Man Ray’s artistic experiments, the exploration of light and form, and the potential to alter conventional visual perception.
The project encompassed the exhibition’s visual identity, a series of promotional posters, visualizations of the exhibition space, an electronic ticket, and a product line inspired by the aesthetic of experimental photography.
Transitioning to the new project, I decided to develop this specific facet of the original concept. Rather than limiting it to a temporary exhibition, I reimagined its visual language as the foundation for an independent brand. This brand continues to explore the interplay between light, form, and image, but it offers the audience not only an engagement with art but also tangible objects for daily use and creative experimentation.
